Jungle Scout Cobalt Site
WEB DESIGN
ROLE
UI/UX Designer
TEAM
Engineer
Product Marketing Manager
Product Marketing Copywriter
YEAR
2023
THE PROJECT
In early 2021, Jungle Scout moved into the B2B SaaS space with Jungle Scout Cobalt. We needed a fresh new in-site experience to differentiate this new enterprise-level product from the core Jungle Scout brand.
We needed a series of new pages:
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Homepage
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Why Cobalt?
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5 Feature Pages
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Demo Page
I led the design of this project, working directly with the engineer and stakeholders to create an in-site experience that is visually distinct from Jungle Scout core product, easy to understand, showcases the product front and center, and ultimately results in demo form fills.
It all starts with wireframes
When building the user flow of these pages, it was important to prioritize building trust early in each page by utilizing customer logos and testimonials. We also wanted users to be able to identity themselves easily
Custom product UI graphics
I needed to have clear understanding of our product in order to create custom UI graphics for each page. I collaborated with the Product Designer and Product Marketing Manager to ensure the graphics I created accurately depicted our product’s offerings. I created 27 unique product UI graphics for this site experience.
Homepage
Why Cobalt?
Retail Insights Feature Page
